Online Business Model: Affiliate Website for Health & Wellness Niche (Step-by-step Guide) – Part 1

Affiliate marketing is one of the most effective and feasible ways to make money online. If done right, building a business model around this monetization method and coupled with a strong niche can result in a financially rewarding online business venture.

An evergreen niche, health and wellness address the basic needs of humanity. As the population grows, so does the industry.

This market niche is expected to generate billions of dollars every year and will continue to grow as long as humanity exists. Building a business model out of this niche is something that most aspiring entrepreneurs would always want to do.

However, building an online business out of this massive niche is not an easy task. But with the right strategy and mindset, a business created from this niche can be very rewarding and could last a lifetime.

If you’ve done some research about affiliate marketing and found out that health and wellness is one of the most profitable niches to start an online business with, this article is a step-by-step guide on how to build an affiliate website about health and wellness and how to make money online with affiliate marketing.

Building an affiliate website is an attractive online business model for multiple reasons, one of which you can virtually start an affiliate website with limited capital. The challenge is on growing the traffic and incorporating the right monetization strategy.

An affiliate website on the health and wellness niche is also a great business idea for those people who wants to start an online medicine store business.

For doctors, dietitians, healthcare practitioner, and pharmacists, starting an affiliate website for the health and wellness niche are one of the best ways to start an online business since they have the necessary knowledge on the subject.

So how do you build an online business on the health and wealth niche?

At the end of this article, you’ll have a clear view of the works that lie ahead in starting this online business and a to-do-list that will jump-start your plans of starting an affiliate website on the health and wellness niche.


  1. Choosing the Niche and Sub-niche
  2. Deciding the Domain, Site Title, and Tagline
  3. Defining the Purpose of the Affiliate Website
  4. Creating the Business Strategy
    1. Content Strategy
    2. Monetization Strategy
    3. Development Strategy (Traffic & Future Expansion)
  5. Building the Affiliate Website
    1. Choosing the Platform
    2. Building the Website
      1. Selecting the WordPress Theme
      2. Logo Design
      3. Overall Layout
    3. Choosing the Hosting Package
  6. Content Development
    1. Sitemap and Silos
    2. Resources (Outsource or create your own)
    3. Initial Contents/Articles
  7. Launching the Website
    1. Google Webmasters
    2. Google Analytics
    3. Setting up Social Media Presence
  8. Operation and Maintenance
  9. Summary

Chapter 1. Choosing the Niche and Sub-niche

Niche is a word that will differ in meaning when used in another context. Here, we will define the word niche in the context of marketing and business.

Niche is a subset of a market. For this article, the market niche is health and wellness. But health and wellness is a broad topic to cover and to do business. That is why, to be successful in bringing value to your audience, you have to niche down.

Here are some sub-niche on the health and wellness niche.

  • Diabetic Recipes
  • Nootropics
  • Healthy Gut
  • Anger Management
  • Hair Loss

So why niche down? Because in order to be really good at something, you have to focus your effort and resources to a specific area of expertise.

You can’t create great content if you’re not targeting a specific problem, a specific group of people, or a specific product. Creating useful and valuable content is the foundation of a successful affiliate website.

So how do you decide which niche to build a business with?

1. The profitable niche

The very first step to take if you want to be successful in affiliate marketing or any type of business is to identify your niche or sub-niche.

Why do you need to identify your niche? Because not all niches are profitable – period.

One thing you want to avoid in starting an affiliate website is to invest your resources, time and energy to a niche that in the future, will not bring in money.

How to tell if a niche is profitable or not?

First, research for the product or services on the niche and try to answer the following questions.

  • Are those products available for sale online?
  • Are the products selling? (You can tell if a product is selling if it’s on the best sellers list and has many reviews)
  • Is there an affiliate program for those products?
  • How much is the price?  (Remember that the affiliate commission is always proportional to the price).
  • Is there a market for the niche? Are there people looking for the products of that niche?

The idea is, to select a niche in which people are willing to pay for their products or services.

What are the possible niches for health and wellness? Here is a list.

  • Hair loss prevention and treatment
  • Home remedies for diabetes
  • How to increase testosterone
  • Nootropics
  • How to stop smoking habit
  • High blood pressure prevention
  • Weight Loss

As you can see, most of these niches are problems that require solutions. Solutions in the form of products, services and information. This is the purpose of your affiliate website, to tackle problems on the niche and provide solutions in the form of information, products, and services.

2. The niche that you love

Another way to determine your niche is to identify those things that you love doing.

Writing an article that is aligned with your interest will result in a quality outcome. Also, it is easier to stay motivated by doing things that you love.

For health and wellness, if you’re a fitness fanatic and you love doing activities that results to the overall improvement of your physicality, Starting a blog about fitness and sharing the things that you’ve learn about how to stay fit will help a lot of people who also wants to stay fit – and helping people means an opportunity to do business.

Another example. Say you love cooking healthy foods, starting a blog about eating healthy foods to prevent a certain illness is also a business opportunity.

Writing an article about the topic that interests you is more enjoyable than writing a piece of content about a certain topic that you don’t even know about.

Building an affiliate website on a niche that interests you will be an enjoyable journey rather than a stressful project.

3. The niche with the less competition

Of course, the lesser the competition, the higher the chances of success. It will be a lot easier to build a successful affiliate website if the niche is not saturated.

The best example of crowded niche is the gadget industry. When you search on google on blogs about gadgets, you will not get hundreds but thousands of websites talking about the same thing – gadgets.

With less competition, growing your affiliate website will be a lot easier. This idea, however, is easy to understand but is not easy to do.

Searching for a niche with less competition requires time and effort.

Here’s a guide on how to identify your competitor on Google. -> How To Identify Your Competitors: Your 6-Step Guide | Conductor

4. The niche that you know

In order to create something of great value, you should have at least some degree of expertise on the niche.

Starting an online business on the health and wellness niche is best suited for medical practitioners and those people who were already practicing medicine in their jobs.

Starting an affiliate website on the health and wellness niche will be challenging if you don’t have prior knowledge on the subject matter. However, diligently doing research and study on the topic will help you acquire enough knowledge and start creating content for the site.

 To put it simply, blogging about something that you already know will produce results faster.

Chapter 2. Deciding the Domain and Business Name

After you decide your niche, the next step is to name your business based on your niche. For an affiliate website, the domain name is basically the name of your business.

To give you an idea, here are some blogs on the health and wellness niche.

Choosing a domain can have an impact both in search ranking and business performance itself. Throughout the years, there is countless advice from experts that you can get on how to properly select a domain or business name.

One of the best guides that I have read is this one from Godaddy, one of the world’s largest domain registrar. Here’s the summary.

After this, be sure to select the right domain name extension.

The domain name extension represents the purpose of your website and can have a huge impact on SEO. Here’s an excerpt on an article from to give you a simple guide on which domain name extension is best for your website.

Full article –>

Chapter 3. Defining the Purpose of the Affiliate Website

The next very important thing to do before gathering all your resources and energy in producing the contents of your affiliate website is to define its purpose.

As an affiliate marketer, your goal (aside from making money online), is to help your target audience choose the best possible solution, product or services from your niche.

If you’re creating an affiliate website about fitness, then you might want to create content aimed to educate your audience about the importance of going to the gym and eating healthy foods.

If you’re creating an affiliate website about how to have a younger-looking skin, then the purpose of your website is to provide articles/contents that teach your readers how to possess youthful skin by using some products or services.

A well-defined purpose is the foundation of every successful business.

Chapter 4. Creating the Business Strategy

Building an affiliate website is like building a business. You should have a business plan.

Building a business requires strategy, for an affiliate website, Take note of the three important strategies that you have to focus on in order to achieve faster results.

  • Content Strategy
  • Monetization Strategy
  • Development Strategy

1. Content Strategy

In the world of content marketing, in order for your website to be visible, it has to have great content – period.

And a great content doesn’t come just by sitting and start writing whatever that comes out from your mind. You have to have a content strategy.

Content strategy can be divided into three phases – planning, development, and management.


What types of articles are you planning to write? How do you categorize the articles? What are the cornerstone articles?

How much energy, time, and budget are you going to spend on the creation of the articles?. How do you make sure that you will provide a search engine optimized, engaging, and sustainable contents?

Developing the site map on this stage is very important in order to have a sense of direction.

The sitemap is basically a layout of the contents of your website to make sure that the site visitors can navigate your website with ease and can understand how your website can help them.

Here’s an example of a site map.

2. Monetization Strategy

What should you do to make your website generate income?

The most important part in building an online business is to plan how to monetize it.

For an affiliate website, the main source of income should come from affiliate products or services. Depending on your niche, you have to make sure that the products or services that you are promoting on your affiliate site can be promoted with an affiliate program.

These are the top affiliate programs on the internet today according to

Remember, however, that the products that you will be promoting depend on your niche, and in this case, products that are related to health and wellness.

Aside from affiliate marketing, your affiliate website can also have another monetization method.

Sell Actual/Physical Products

Any WordPress website can be easily transformed into an e-commerce website by just simply adding a plugin called WooCommmerce.

Selling actual or physical products, however, requires logistics capability as you have to transport the physical products and deliver them to your buyer. Also, selling physical products requires storage or warehousing.

It may require more work when running an e-commerce website that sells physical goods but it’s still one of the most effective ways to monetize your website.

Here‘s a course on Udemy teaching how to run a successful e-commerce website.


You can also make money by creating special access to your content for premium members. Meaning users who want to access important and valuable information about your niche have to pay for it.

Example of these websites are,

You can easily equip your WordPress website with this feature by adding a plugin called MemberPress.

3. Development Strategy (Traffic & Future Expansion)

Development strategy is what you do in order for your affiliate website or your online business to thrive.

Without a strategy on how to grow your affiliate website, you can never achieve a high level of success in the world of affiliate marketing.

For an affiliate website, the very first and most obvious thing to do is to GROW THE WEBSITE’S TRAFFIC.

Traffic will dictate if an affiliate website will succeed or not. What are the ways to generate more traffic to your affiliate website?

Create Valuable Content

By providing valuable content in the first place, traffic will grow by itself. Search engines are basically designed to rank high valuable content, because of this, your organic traffic will grow.

Here‘s a great course on how to create valuable content from Udemy.

Part 2 of the guide will tackle more about building the website on the technical side and how to successfully launch the website by integrating website performance monitoring – Google webmaster and analytics.

Part 2

  1. Building the Affiliate Website
    1. Choosing the Platform
    2. Building the Website
      1. Selecting the WordPress Theme
      2. Logo Design
      3. Overall Layout
    3. Choosing the Hosting Package
  2. Content Development
    1. Sitemap and Silos
    2. Resources (Outsource or create your own)
    3. Initial Contents/Articles
  3. Launching the Website
    1. Google Webmasters
    2. Google Analytics
    3. Setting up Social Media Presence
  4. Operation and Maintenance
  5. Summary